The Bible of the PUA crowd seems to be Neil Strauss’s The Game: Penetrating the Secret Society of Pickup Artists – indeed, the book comes bound in leather with gold-leafed pages and a red silk ribbon. Many have accused the subculture of misogyny and objectification others see it as no different from any other kind of flirting or attraction. Typically in PUA literature a model or protocol is prescribed as a one-size-fits-all method of generating attraction from the opposite sex, falsely assuming that complex human interaction has constant and unchanging “laws” that can be studied and thus exploited to the PUA’s advantage. The PUA community likes to make various unproven claims, and there is notable influence from neuro-linguistic programming, self-help, pop evolutionary psychology, misapplication of game theory, and woo ideas (most notably those of Ross Jeffries). It doesn’t take very much to realise that this kind of “artistry” is not nearly deserving of its title or its following. Members of the community often call themselves pickup artists (PUA). The seduction community, also known as the pick-up artist or PUA community, is a movement of men whose goal is seduction and sexual success with – or access to – women.
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